Binary International Group of Companies

FHA (Food&HotelAsia) is the premier sourcing platform for thousands of food and hospitality trade buyers in Asia. With a spectacular showcase of the latest products, services and technologies from market leaders, FHA addresses the procurement needs of trade buyers and provides an abundance of networking opportunities for Asia’s food and hospitality industry. Organiser of Asia’s Foremost Food and Hospitality Business Event Promises Bigger, Even More Comprehensive Show in April 2010

When the most influential players in Asia’s food and hospitality industry converge in Singapore from 20 – 23 April 2010 at FHA (Food&HotelAsia), they will likely be overwhelmed by the sheer enormity of the exhibition. Expected to feature 2,800 exhibitors from 70 countries, the exhibition is also recognised for the vastness of its offerings, bringing the latest products and solutions from across the globe to the markets in the region.

The consolidation of the event reflects the optimism in the Asian economy, particularly in its food, hospitality and travel industries. The Asia Pacific international arrival numbers are expected to see a healthy four to five per cent growth between 2009 and 2011, with the main expansion occurring from 2010 onwards (Pacific Asia Travel Association (PATA) - 2009-2011 Tourism Forecasts). New trade opportunities are surfacing as emergent countries from Asia further open their doors to foreign trade activities, and lower airfares brought on by the emergence of budget carriers have boosted demand for travel and hotels in the region. The forecast for Asia’s foodservice industry looks bright, as consumers become increasingly affluent and exposed beyond their cultural borders. Foodservice companies are revising their services in order to meet growing demands arising from changing consumer habits. Recognising this, global players continue to press ahead with major expansion plans across Asia.

“FHA has grown with the development of the industry in the region. Our aim has always been to maximise value to our exhibitors and visitors, through raising the standards of the event and all of its components,” said Ms. Ting Siew Mui, Project Director for FHA from Singapore Exhibition Services. “Despite being the largest and most comprehensive business event for this industry in Asia, FHA is still developed to cater to the diverse needs of each company in the various sectors within the industry. Companies will have the opportunity to explore the expanse of the event or focus on the specialised exhibits, innovative events and topical conferences most relevant to their immediate needs.”

FHA Profiles
FHA2010 (Food&HotelAsia2010), Asia’s largest international food and hospitality trade exhibition and conference, will return for its 17th edition from 20 – 23 April 2010 at the Singapore Expo. Since its debut in 1978, FHA has had a proud track record of international companies making up over 80 percent of its exhibitors. FHA2008 witnessed a great show of 53,000 attendees from over 90 countries/regions, reinforcing the internationality of the event and its excellence in providing a quality platform for trade buyers and sellers to converge, network and transact. Primed to occupy over 82,000 square metres of exhibition space at the Singapore Expo, FHA2010 will return with an even wider range of innovative products, technologies and solutions available in the global marketplace to answer the demands of Asia’s food and hospitality industries.

Visit Food Hotel Asia Website and  Singapore Expo for more details

*sourced taken from Food Hotel Asia and Singapore Expo Official website